RAC Arena, managed by ASM Global, is thrilled to announce that Pirate Life Brewing has come on board as the naming rights partner for the venue’s level one lounge, now known as the Pirate Life Bar.
As an extension of the landmark five-year partnership announced earlier this year with Pirate Life’s parent company, Carlton & United Breweries, the brewery will take over the space as a public bar for RAC Arena’s patrons located on Level 1 between Doors 5 and 22.
Perth-born Pirate Life founders, Michael ‘MC’ Cameron, Jack Cameron, and Jared Proudfoot established the company in 2014, and have since grown the brand into a nation-wide phenomenon with the Arena bar adding a fifth venue to their portfolio.
Craft brew favourites will be served alongside a unique bar menu designed in collaboration with the captain of RAC Arena’s kitchen crew, Executive Chef Stuart Montgomery, including Hazy XPA beer battered fish & chips and South Coast Pale Ale pulled pork sliders.
Pirate Life Co-Founder, MC, is excited about this next phase of the partnership, explaining, “We’re stoked to be set up in this iconic spot, which sits a stone’s throw from Pirate Life’s Murray Street venue in the CBD. Pirate Life’s brand-new bar at RAC Arena is the perfect place to relax and grab a pre-show drink with mates. It’s open to all patrons and offers quality food, beverages, and service – something PL are proud to deliver.”
RAC Arena’s General Manager, Michael Scott, can’t wait to set sail on this new voyage together.
“We’re always exploring new ways to enhance the event going experience for our guests and what better way to do that than partnering with a company that isn’t just about producing fantastic beer, but about good people and great hospitality.”
Pirate Life Bar is now open and is free to enter for all event ticket holders.
About RAC Arena:
RAC Arena is proudly managed by ASM Global, on behalf of VenuesWest. RAC Arena is the home of live entertainment in Western Australia. Located in the heart of the Perth CBD, we play host to the world’s best live music, sport, family, and comedy.
Since opening our doors in 2012, the Arena has attracted the world’s greatest entertainers including The Rolling Stones, The Wiggles, Dua Lipa, and Kevin Hart. Home of the Perth Wildcats, West Coast Fever and Perth’s annual tennis tournament, United Cup, we’re never far from the on-court action.
About Pirate Life:
Pirate life Brewing was established in 2014 by three seriously passionate individuals, whose love for beer is rivalled only by their love of people. Today, they’re one of Australia’s most recognisable craft brands, with four venues and hundreds of employees nation-wide. Their founding pillars of quality, ingenuity and mateship continue to drive them, from the brew house to the hospitality floor. To the crew, PL means more than great beer, it’s a way of life…and they wouldn’t have it any other way.
ABOUT ASM GLOBAL
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of over 400 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.
Follow us on Facebook, Instagram, LinkedIn and X. Visit asmglobal.com
ASM GLOBAL (APAC and MENA)
From its APAC and MENA regional headquarters in Brisbane, Australia, ASM Global operates and books a network of venues that includes:
- Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction); Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
- Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai and Kuala Lumpur;
- Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrain and Riyadh;
- Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth
- King Abdullah Financial District Conference Center, Riyadh
- Boutique Meeting Facilities in Expo City, Dubai.
For more information, visit asmglobal.com
About VenuesWest:
VenuesWest owns and manages 14 sport and entertainment venues across the Perth metropolitan area on behalf of the State Government, including RAC Arena and Optus Stadium.
The organisation has a proud history of successfully delivering world class sport and entertainment experiences, and hosting major events at their precincts and venues for Western Australians and visitors to Perth.
VenuesWest directly supports high performance sport by providing training and competition facilities, direct subsidies to sports on venue and event costs, and through the provision of accessible high-performance sport experiences for the community.
