Hyundai Motor Company Australia (HMCA) are entering into a new multi-year partnership with RAC Arena, extending their designation as the venue’s Official Motor Vehicle Partner until 2027.
The iconic car company began its journey in Australia in 1986 when Hyundai first entered the local market in Perth. Since those early days, they have grown to become one of the highest selling automotive brands in the country, and this partnership extension reinforces the company’s commitment to where it all started.
After the success of the partnership which began in 2019, RAC Arena’s General Manager, Michael Scott, couldn’t be happier for its continuation.
“When partnering with a business, we look to companies who can positively contribute to the fan experience within the venue, and Hyundai have done just that since coming on board 2019.” Mr Scott said.
Mr Scott goes on to explain, “with an adventurous philosophy driving them, an extensive range of high-quality appealing cars on display at the venue, and a variety of engaging patron activations, they have been the perfect fit for RAC Arena, and we look forward to continuing our great relationship.”
“As a founding partner of RAC Arena, Hyundai is proud to announce our sponsorship extension through to the end of 2027 and continue our 35-year plus dedication to WA,” said Hyundai Motor Company Australia Chief Executive Officer, Ted Lee.
“RAC Arena attracts a diverse audience of all ages, from all over the state, to its multitude of incredible events, providing us the perfect platform to connect with visitors to the venue.”
“With our plans to launch new, exciting and groundbreaking vehicles in the near future, this partnership will enable us to engage with fans and showcase the ‘have a go’ spirit of Hyundai,” he said.
-ENDS-
About RAC Arena:
RAC Arena is proudly managed by ASM Global, on behalf of VenuesWest.
RAC Arena is the home of live entertainment in Western Australia. Located in the heart of the Perth CBD, we play host to the world’s best live music, sport, family, and comedy.
Since opening our doors in 2012, the Arena has attracted the world’s greatest entertainers including The Rolling Stones, The Wiggles, Dua Lipa, and Kevin Hart. Home of the Perth Wildcats, West Coast Fever and Perth’s annual tennis tournament, United Cup, we’re never far from the on-court action.
About ASM Global:
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centres, and performing arts venues.
Follow us on Facebook, Instagram, LinkedIn and Twitter. Visit asmglobal.com
About VenuesWest:
VenuesWest owns and manages 14 sport and entertainment venues across the Perth metropolitan area on behalf of the State Government, including RAC Arena and Optus Stadium.
The organisation has a proud history of successfully delivering world class sport and entertainment experiences, and hosting major events at their precincts and venues for Western Australians and visitors to Perth.
VenuesWest directly supports high performance sport by providing training and competition facilities, direct subsidies to sports on venue and event costs, and through the provision of accessible high-performance sport experiences for the community.
