Carlton & United Breweries has signed a landmark five-year partnership to exclusively supply Beer & Cider to some of the biggest entertainment venues in Australia. The landmark deal with ASM Global (APAC & ME) includes nine venues in Australia with combined annual visitor numbers of ~ 5.2m patrons. Visitors to the venues can now enjoy CUB’s most popular Beer & Cider brands, including Great Northern, Carlton Dry, Pure Blonde, Balter, 4 Pines, Asahi and Peroni.

The venues include:

– Qudos Bank Arena, Sydney

– Brisbane Entertainment Centre

– RAC Arena, Perth

– International Convention Centre Sydney (ICC Sydney)

– Brisbane Convention & Exhibition Centre

– Aware Super Theatre, Sydney

– Newcastle Entertainment Centre (ASM Global)

– Cairns Convention Centre

– Darwin Convention Centre

Carlton & United Breweries Chief Executive Officer Danny Celoni said the company was thrilled to be partnering with ASM Global, among the world’s leading venue management companies and producers of live events covering 350 venues worldwide.

“We embrace the power of partnership and innovation, and our recent collaboration with ASM Global exemplifies our unwavering commitment to bringing our great brands to life in some of Australia’s most iconic venues. Together, we aim to elevate and enrich the consumer experience. We’re excited for what the future holds.” – Danny Celoni.